CEO Speaks

February, 2019
The Master Responds

2019 seems to be the year of women at Krunch Today. We commenced this year by announcing a unique event to celebrate fit women,’The Krunch Cover Girl Hunt’. This one-of-a-kind event in the fitness industry invites women, who believe they can inspire, motivate, and become our next cover girl. Now, when I talk about cover personalities, it naturally comes with a huge responsibility. An ideal cover personality is someone who is pleasant to look at, who has achieved a celebrity status and who will keep inspiring readers for years to come. In short, we are looking for a fit female role model. So far, we have received a good amount of participation from a host of wonderful contestants. Stay tuned for updates on 8th Feb, 2019 when we will announce the winner of the Krunch Cover Girl Hunt, to be held in Mumbai.

In order to bring calibre and credibility to this event, we have four judges from different areas of expertise: Ms. Valan Fernando, one of the top hair and beauty stylists of Mumbai, Ms. Shwetha Bhatia, a well-known celebrity clinical dietician and a physique athlete, Ms. Shweta Rathore, whose name needs no introduction and, lastly, yours truly.

Another exciting news that we announced at the beginning of 2019, which is also related to women power, is of Ms. Shweta Rathore joining our team as a regular columnist. Few athletes or body builders stand out amongst many who have won several great championships and were at the height of their glory during their time. Shweta Rathore is one such name, who when in prime, ruled all the competitions and even after that, she continues to have an edge over the others.

I have known Shweta for about 5 years now and have always looked up to her as a powerful woman who is not only an athlete but also knows how to project that power and personality to the world at large.

3X Miss India Physique, Miss World Physique and International Physique Athlete Champion, Shweta is also a go-getter, with her list of achievements growing endlessly. As many aspiring athletes look up to her, she will be sharing her secrets to success and lifestyle-related topics in the monthly column that she will be managing.

In conclusion, it gives me immense pleasure to update all our readers and well-wishers that Krunch Today has been recently recognised at the CIMS Medica's Nutrition and Wellness Awards for its exhaustive and quality content. Indeed, this would not have been possible without the wonderful readers, industry support and of course, without the support of my hard working colleagues at Krunch Today. Over the years, we have strived and succeeded in publishing authentic information which genuinely motivates our readers to stay healthy and fit. I assure you that we will continue to do so in the future as well, with the best possible content.

Stay tuned for more exciting announcements in 2019.

Have a good read!

- Alok Shirodkar

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