'Rhino's Gym' The House of

Strong and Passionate Fitspo

February, 2019
The Master Responds

The elite and functional fitness gym that caters to all your needs, Rhino’s Gym, is one of a kind which was founded in early 2018 by Mr. Harmeet Luthra who has been serving the fitness industry since the past 25 years with several other fitness-centric ventures. Here is what he has to say on introducing a fitness chain Rhino’s in India and the ongoing fitness trends.

-In Conversation with Gitanjali Mangal

How did the idea of opening the gym chain in India occur to you?

As you may be aware that FITLINE, the parent company of Rhino's Gym India, has been serving the fitness industry since the last 25 years. Having established more than 8500 health clubs, we wanted to share our experience in developing the most suitable and profitable product for our investors; hence Rhino's Gym India came into existence. Another big reason was to develop a Gym Chain with a strong inner thought of not paying anything to the foreign Gym Companies for the services that we provide in India and competing face to face with them powered by our own ideology of running the Gyms successfully.

What were the challenges that you faced initially?

Entering the industry which is not that vast, the major challenge that we came across was breaking the usual practice of going overboard on investments and hence resulting in delayed returns. We wanted to cater to the major population, helping and assisting the young entrepreneurs. Trying to enter with our own ideology made us work hard for it against the competition that we faced from the existing brands.

What is the USP of Rhino’s gym?

At Rhino's Gym we provide health club solutions which cater to someone who is willing to pay as low as Rs. 1000 a month, to someone who is looking for a classy state of the art facility that includes functional training, lavish wet areas, and what not. We basically cover the whole range. We also have a member reciprocity plan in place which will help members use the other Rhino’s Gyms across India while they are travelling to different places.

From the investor's point of view, we support our investors with easy financing of their project and hand holding them from day 1 to achieve their targets, way faster than what they thought possible.

Tell us about your long term vision?

We see ourselves helping the fitness industry grow aggressively as much as we can by providing value-for-money clubs to our young entrepreneurs and passion oriented members. We want to spread education pertaining to general fitness and it is important in life for each and every age group so that more and more people start working out. We at Rhino's want to see each and every member of the Family giving 4 hours a week to the Gym, be it any gym, and hence leading a healthy lifestyle.

What is your current strength of gyms and how many are in the pipeline?

We are presently 7 gyms PAN India with 5 gyms in Delhi, 2 out of these 5 have opened and 1 is in pre-sales and will open in the next 2 months. Rest 2 are getting on board with locations being finalized. 1 in Ranchi and 1 in Mumbai which is in pre-sale and is scheduled to open at the end of February 2019.

Hopefully, we will be able to close 10 Gyms before 31st March, 2019. We have aggressive growth plans. Say up by 20 gyms every Financial Year starting 1st April 2019.

How is Rhino’s gym different from other gyms?

Rhino's Gym caters to the needs of all types of consumers. Rhino’s gyms are specifically designed for our consumers so that they can have their value for money and our memberships provide them all that they seek. Not to forget, we have state of the art USA based Cybex cardio equipment, selectorized strength section and whole functional training equipment modules from our own stable of Fitline, steam and spa to name some of the USP’s of Rhino's Gym apart from being available PAN India that would provide members option to use gyms while they travel and they are open 19-24/7.

Where do you see the fitness industry in the next 5 years?

The current penetration of Indian fitness industry needs a real push to get people to lead a healthy lifestyle as only less than 1 percent population works out. So with some good brands coming up that are member centric, I feel and hope this figure will at the least double in the next 5 years.

- KT


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