The Common Man's

'Motivation For Transformation'

February, 2019
The Master Responds

InBody introduced a fitness challenge that gave customized targets to individuals based on their height, age, gender, and body type by using Big Data technology.

What could possibly be common between a 26 year old car racing adrenaline junkie from Gurgaon, a 37 year old finance officer in the Manipur Government from Imphal, a 33-year old makeup artist in Mumbai, and a 30-year old doctor from Ghaziabad.

They all are Body transformation champions of the 8-week InBody Challenge. When it was launched in October 2018 as a pan-India competition across 116 Gyms in 30 cities, the InBody Challenge had a simple aspiration - to be the common man's 'Motivation for Transformation'. Of course, there were prizes thrown in – iPhone Xs Max, MacBook Air, InBody dials, and many more; but at the core was to push individuals to go out and achieve their customized targets.

- KT

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