Group training can be defined as a trainer, coach, or instructor-led training environment in which a single fitness professional leads a small group of participants through a safe, motivating, and personalized fitness program. It is an excellent way for your facility to introduce training to those who may be interested but not able to afford one-on-one training. It also allows your facility to add another revenue stream that it may not have been able to capture before.
The group training format is advantageous for both members at a facility, the facility itself, and the trainer conducting the GT (group training) session. The GT session allows for a small group of individuals working towards a common goal to work out together at a reduced price point.
Here is a list of the Top 10 must-haves to run a successful and profitable training program:
Know your audience. Make sure that you are offering a program that will interest the group you are selling to. If your membership base is an older population, you may not want to offer programming that is surrounding a power-lifting format.
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