Under the umbrella of the Zydus group, Sugar Free has branched out its ventures and continues to be the leading sugar substitute in India. It leads the market with 94% of the total market and targets an audience which is health conscious and is diabetic.
Recently, it has come up with new innovative flavors that give your tea the right kind of sweetness for a morning kick start. Sugar Free Green Veda is an Ayurvedic segment of flavors that was recently launched for their health conscious customers who love to consume natural products. It is a natural sweetener induced with 100% natural Indian spices like Mulethi, Meethi, Tulsi and Elaichi. The sweetener is available in three flavors; Elaichi, Lemon, and Tulsi. It is reasonably priced at INR 99 for 50 ml. Since a simple squeeze can make you a quick tea, it proves really easy to use.
On the day of the launch, Tarun Arora, Chief Operating Officer & Director, Zydus Wellness, said, "We at Zydus Wellness are always evolving and innovating to promote a healthy lifestyle. The launch of Sugar Free Green Veda is another such effort to cater to the ever-growing health conscious audience. We strongly believe this is a revolutionary product where consumers can now easily enjoy the goodness of Ayurveda, with great tasting flavor and no additional calories."
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