The food and beverage industry in India is in a state of evolution as Indians are beginning to lay substantial emphasis on the nutritional value of edible products along with their taste. Fruits are best had when they are ripe for picking (as nature intended it to be), straight from the tree - at their nutritious and tasteful best.
In fact there is rising consciousness in the Indian consumer about the importance of a healthy lifestyle and the critical role that a healthy diet plays in it. As per market research commissioned by us, there are concerns among consumers about the prevalent unhealthy lifestyles, the nutritional value of the diet they are consuming, and their exercise levels being insufficient. Also, there are worries about the products that are being consumed, whether they have too many artificial ingredients or what role do the ingredients play in terms of adding nutrient value. Also, there has been a noticeable increase in the understanding of nutritional vocabulary and customers are no longer just accept blindly everything that is said to them.
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